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My Mission – Let’s Grow Together
My primary purpose is to add value to your business and your life – by exploring, examining, discussing, and asking questions to learn more about your Brands – both business and personal. The...
View ArticleSearching For Society’s Sanity
If you disagree with me, you are my sworn enemy. If you have a different solution than mine to a commonly acknowledged problem, you are guilty of trying to destroy our very existence. If I want...
View ArticleLes Miserables and Personal Brands – going to extremes to achieve a Vision
Les Miserables is, arguably, one of the best musicals of all time. Now it has become one of the finest motion pictures ever made. That achievement goes beyond music, money and talent. The effort and...
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The Personal Side Of A Brand – How A Fountain Pen Acquires A Personality
I collect fountain pens. For the 98 per cent of the population that writes with disposable ball-point pens, that might sound ridiculous. But for us 2 per-centers, fountain pens are pieces of art that...
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Lessons From Rutgers
If it was called Rutgers Basketball Academy instead of Rutgers University, they might be filing for bankruptcy right now. Lucky for them that basketball is only a small part of the total university...
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More Lessons From Rutgers
The other shoe has dropped. This morning Tim Pernetti, the now former Athletic Director presented his resignation letter to Robert Barchi, the president of Rutgers University. That was the whistle that...
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Ralphs Grocery Company – A Tale of Opportunity Cost
This little story of Brand Ambassadorship took place early this week, when my wife went to the Ralphs market near our home in Manhattan Beach, CA. It was a quick trip to pick up some almond yogurt,...
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